BEST INTERNET MARKETING METHODS FOR SOCIAL MEDIA MARKETING

Updated: September 13, 2024

Social media marketing and internet publicity are closely related, yet distinct strategies. While social media often focuses on engaging users and building a following, internet publicity usually aims to attract people to your content. Despite their different objectives, these strategies can complement each other effectively. Here are some updated strategies to integrate your social media and internet publicity efforts:

1. Build a Mailing List Through Social Media

Leverage your social media platforms to build a mailing list by directing followers to an opt-in page on your site or a Google Form. You can offer incentives such as discount coupons or exclusive downloads to encourage sign-ups. Promote these offers through compelling calls-to-action on your social media pages to attract more subscribers.

2. Drive Traffic with Engaging Content

Use your social media accounts to share snippets of valuable content that can direct followers to your website for more information. Create engaging posts that provide a teaser of the content available on your site. For example, share a summary of a blog post on social media with a link to read the full article on your website. This strategy helps to drive traffic and increase engagement with your content.

3. Use Promotions, Contests, and Limited-Time Offers

Attract and retain followers by offering exclusive promotions, contests, and limited-time deals through your social media channels. These incentives are appealing because they offer perceived value. Ensure that your offers are substantial enough to motivate users to engage with your social media pages, such as liking, sharing, or commenting on your posts.

For instance, you might run a contest where users must like and share a post to enter. Track these interactions to ensure that winners are selected from those who actively engaged with your content. Announce winners and showcase their responses on your social media pages to build excitement and credibility.

By applying these updated strategies, you can effectively merge your social media and internet publicity efforts, maximizing your reach and engagement.